Our next installment of Buying 101 with Jophiel Owner and President Julie, we talk about Fall/Winter 2016 and look to one of Jophiel’s most popular lines: Marc Cain, and their fall runway show for fashion inspiration. Julie, you’re gearing up for another buying trip to New York, but runway season is almost over. Market week is something separate from a runway show. How is the paparazzi craze and hype of a runway show different than market and/or actually buying for a store? The actual art or talent of buying, because there is a part of buying that is not by the numbers (statistics), is actually so different than the runway shows or editorial photos we constantly see with the fashion...
With fall around us, September issues on everyone’s doorsteps and New York kicking off Fashion Week, we thought we’d tap Jophiel Owner, Buyer and Stylist for insight on how to buy for one of the nation’s premier fashion boutiques. How do you see a look beyond the runway, no matter size, height or shape? I was asked this question recently and had to ponder it for a while, but it came to me that I actually have been doing this every time I go to market, put a display together or style a client. It seems like it should be a difficult question, but it is not. When I look at a runway show or magazine fashion shoots and such,...
We talked with Anchor Films about running a business, looking to the future of Fort Wayne and how styling is our passion. We measure our success as going beyond just opening our doors and existing. We believe it is about giving our community and customers something they didn't even know they wanted. It's about being an active participant in the lives we touch. We are so excited to share our journey with Greater Fort Wayne Inc.'s Tell Your Story blog series. Watch the video below and head over to Greater Fort Wayne Inc to read the full story.
